Homepage self-review · B2B SaaS

Score your homepage in 10 minutes.

12 checks a B2B buyer runs before booking a demo. Rate each one Clear, Buried or Missing, and get a verdict on what to fix first.

For anyone who works on a B2B SaaS homepage: founders, marketing, product, design and growth teams.

How buyers read

A buyer doesn’t read your homepage. They scan it.

Their eyes jump between headings, buttons, numbers, logos and images. Paragraphs get skipped. If the scan shows them enough, they come back and read. If not, they close the tab. So every check asks one thing: would a buyer catch this in a scan?

Pass 1. The scan 30 seconds

Open your homepage on desktop.
Scroll from top to bottom once, at a steady pace. Don’t stop to read paragraphs.
Close the tab.
Go through the 12 checks from memory. Anything you clearly saw is Clear.

Pass 2. The read

Open the page again and look for each check you didn’t mark Clear.
Found it, but only by reading, clicking or hunting? Buried.
Not on the page at all? Missing.

Better still: ask someone who has never seen your product to do Pass 1.

	Clear	Buried	Missing
What it means	A buyer catches it in a scan.	It’s on the page, but a buyer has to read, hunt or click to find it.	The buyer can’t find an answer, even after reading the whole page.
Usually looks like	It stands out from what’s around it: a heading, a button, a short label, a big number, a logo, a real image.	It blends in with what’s around it: lost in text, crowded by other content, or tucked away out of sight.	The page never covers it at all. Or it covers it so vaguely that nothing is answered, such as “Contact us for pricing” with no range.
Quick test	You remembered it after Pass 1.	You found it in Pass 2.	You didn’t find it in Pass 2 either.

If a buyer has to read to find it, it is Buried.

Run this on your homepage, the page a buyer opens when they look you up. Not on ad landing pages.

Your score

Example result. Rate the checks above to see yours.

Clear

Buried

Missing

The content is there, and the layout hides it.

Fix the hierarchy first. It’s cheaper than writing new content.

4 or more MissingBuyers leave with questions you never answer. Fix the content first.

4 or more BuriedThe content is there, and the layout hides it. Fix the hierarchy first.

10 or more ClearYour homepage answers the buyer. Polish it and don’t rebuild.

Anything elseStart with the question that has the fewest Clears.

Want a second pair of eyes?

I’m doing 5 free homepage reviews.

You get a 3-minute video with the top 3 things I would fix.

Comment REVIEW on my LinkedIn post, or message me. First 5 only.

Abhinav Dhankar

UX audits and product design for B2B SaaS teams

LinkedIn abhinavdhankar88@gmail.com