• UX AUDIT for B2B SaaS 

I fix why trials don't convert and why features go unused.

I find where your product loses users and explain it on video, so your team can fix it.

Book a free 30-minute call → See a sample audit

• DOES ANY OF THIS SOUND FAMILIAR?

01Accounts are cancelling at renewal.The features they paid for are hard to find, so the value never shows up in their day-to-day work.Why?
02Users leave before they see the value.The path to the first useful result is too long or unclear, so they give up before they reach it.Why?
03New users need a call with us just to get set up.Setup screens don't explain what's needed or why, so people need a human to guide them through.Why?
04Support keeps answering the same questions.The answer isn't visible where the question comes up, often because of an unclear label or a silent error.Why?
05Customers ask for features you've already built.The feature is buried in a menu or named in a way your users don't recognise.Why?

Often, the cause is in how users interact with your product.

• WHAT I DO

I audit your product and redesign what's not working

01

I understand your concern

On a 30-minute call, you tell me what's worrying you.

02

Find where your users get stuck

I go through your product the way a new user would.

03

Explain it on video

Every finding comes with a walkthrough your whole team can watch.

04

Redesign the screens that matter most

Your team gets a clear direction to build from.

• IS THIS FOR YOU?

Who I work best with

Where I can help

✓A live product with real users✓You can name the metric that's hurting: trials, adoption, support load or renewals✓Complex screens: dashboards, internal tools, multi-role workflows✓Products that have grown feature by feature and now feel cluttered✓Teams planning a redesign who want to know what to fix first

Where I'm not the right fit

✕Products that haven't launched yet✕Landing page or e-commerce conversion work✕"Make it look modern" with no problem behind it✕Brand identity or marketing websites

• PRICING

Priced per flow, not per screen

What is a user flow?
• One type of user trying to get one thing done.• It starts at the first screen for that goal and
   ends when the goal is done.
• Every screen in between is covered.

Example

A new admin going from the signup page to their first working dashboard, covering signup, setup, data import and the dashboard.

Tell me what's not working on a free 30-minute call. I'll suggest which flow is worth reviewing first.

Flow Audit

3 working days

$349 per flow

✓A PDF report with every issue I find, how serious it is, and how to fix it✓A 3 to 5-minute video walkthrough you can forward to your team✓Support on the flow for 14 days after delivery
See a sample audit →

Audit + Redesign

7 working days

$999 per flow

✓Everything in the Flow Audit✓The key screens in the flow, redesigned in Figma and agreed with you upfront✓A 30-minute call to walk your team through the new screens✓Support on the flow for 14 days after delivery
What's not covered
✕Building or coding the fixes✕Research with your users✕Analytics setup✕Design systems✕Branding and marketing pages

Not sure about the redesign yet? Start with the Flow Audit. You can add the redesign for the same flow within 14 days of delivery, and the audit fee is adjusted against it.

Share with your team (PDF) ↓ Book a free 30-minute call →

• RECENT WORK

What an audit looks like

See all work →
Page 7 of the Geckoboard usability audit: finding 3, the data source list Geckoboard usability audit · Self-initiated sample Six usability findings in the first-run experience, and how to fix each one.

• FAQ

Questions you might have

Why do I need a call before I can buy?

I want to make sure I'm the right person for your problem before you spend money on me. In 30 minutes, we'll both know.

What do you need from us, and how much of our time?

Nothing to set up on your side. I sign up the way a new user would. I just need a short brief on who your users are and what's hurting. After that, one call and one video to watch. No daily check-ins.

When does the work start, and when do I get it?

Work starts the day I receive the 50% advance. The Flow Audit is delivered in 3 working days, and Audit + Redesign in 7.

How do payments work?

50% upfront and 50% once you have all the deliverables. I invoice in USD, and you can pay in your own currency.

Is our data safe?

Yes, I'm happy to sign your NDA. I never need access to your customer data. I sign up with my own account, the way a new user would, and use only sample data I create myself. Once the work is done, the account is deleted. I use Claude to help draft reports, never with anything you mark confidential. Everything is handed over to you and deleted from my end within 14 days. Nothing goes into my portfolio without your written approval.

What if our product needs more than one flow?

We'll scope it on the call, and I'll put together a plan for your needs. You can start with one flow and add more later.

Why not ask our own team, or an AI tool?

Your team knows the product too well to see it the way a new user does. An AI tool can list problems, but it doesn't know which one is costing you trials or support hours. I tie every finding to your number and rank them so you know what to fix first.

Who owns the report and the designs?

You do, once the final payment is in. Everything is handed over to you: the report, the video and the Figma files.

What happens after you deliver?

You get 14 days of support on the flow. Anyone on your team, including your developers, can send me questions about the findings or the new screens. If you want help putting the fixes into practice after that, we can work something out.

• RESOURCES

Free guides and articles

See all →
Cover of the homepage self-review guide: Score your homepage in 10 minutes Guide Score your homepage in 10 minutes
01DESIGN FOR FOUNDERSMany startups skip hiring a designer in the early stages of a product. I keep coming back to this and wondering what it actually says about design. Does it mean design brings little value early on?
Article You skipped the designer. Your users didn't skip the design.
02DESIGN FOR FOUNDERSWhen I started learning product design, I had one assumption I was quite sure about. Great design meant a finished product. The deeper I went, the more wrong that assumption turned out to be.
Article Your users won't use the product the way you demo it

Tell me what's not working.

Book a free 30-minute call →

I work with teams in the UK, EU, US and Australia from India.

© 2026 Abhinav Dhankar
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