• WORK
Audits, teardowns and design projects
Everything here started with one question: where does a new user get stuck, and what is it costing the product?
• AUDITS
Flow audits and reviews
One flow, looked at the way a new user would see it. You get every issue ranked by how much it hurts, how to fix it, and a video your team can watch.
Geckoboard usability audit · Self-initiated sample
Six usability findings in the first-run experience, and how to fix each one.
Homepage review · Client work, anonymised
Reviewed against the 15 signals a buyer looks for on a first visit.
• TEARDOWNS
Short teardowns
Short, self-initiated looks at one flow in a live product. Nobody asked me to do these, I do them to keep my eye sharp.
Teardown · Self-initiated
Fibery onboarding teardown
Signing up as a first-time user and following the onboarding up to the first lesson.
Read the teardown (PDF) ↓
Teardown · Self-initiated
Usersnap onboarding teardown
Trying to get bug reports, with screenshots, from my own app as a first-time user.
Read the teardown (PDF) ↓
• DESIGN PROJECTS
End-to-end design projects
Projects where I went past finding the problem and designed the screens that fix it.
