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Free guides and articles

Practical guides and articles for B2B SaaS teams.

Cover of the homepage self-review guide: Score your homepage in 10 minutes Guide Score your homepage in 10 minutes 12 checks a B2B buyer runs before booking a demo. Score your homepage →
01DESIGN FOR FOUNDERSMany startups skip hiring a designer in the early stages of a product. I keep coming back to this and wondering what it actually says about design. Does it mean design brings little value early on?
Article You skipped the designer. Your users didn't skip the design. Read the article →
02DESIGN FOR FOUNDERSWhen I started learning product design, I had one assumption I was quite sure about. Great design meant a finished product. The deeper I went, the more wrong that assumption turned out to be.
Article Your users won't use the product the way you demo it Read the article →
03DESIGN FOR FOUNDERSEarlier this year I did a small redesign exercise on WhatsApp's UPI payments. The fix I landed on was so small that I almost didn't post it. But the problem behind it is one I now see in almost every product.
Article If users can't find a feature, you are paying for something that doesn't exist Read the article →
04DESIGN FOR FOUNDERSFor eight years at Microsoft I made product demo videos for Power Platform and Dynamics 365. To explain a feature, I had to use it first, the way a new user would. And one pattern kept catching my eye.
Article Why your B2B product feels harder to use than the apps your customers use at home Read the article →
05DESIGN FOR FOUNDERS“We'll fix the UX after launch.” I hear some version of this a lot, and I understand where it comes from. Time is short, the team is small, and the product has to work before it can feel good.
Article Your users get an experience on day one, whether you designed it or not Read the article →

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